Over the years, technology has successfully attempted to change our way of thinking, conducting daily activities and doing business. If we talk about the modern world and developing societies, many of us could not even imagine a single day without using mobile phones or checking our notifications. Companies are also starting to change their ways of identifying, approaching and serving customers. Now that everything is digital, it has never been easier to connect, communicate and transact with people. Hence, when you look at developers working on software or hardware solutions, you are looking at artists, at the creators of tomorrow. They are the people that are shaping our trends and aspirations, people that will determine the future of humanity. So when you think about it from that perspective, any company – regardless of its size, industry or market – that is serious about the future of its business should have developers on board.
Our job as the game creators or developers – the programmers, artists, and whatnot – is that we have to kind of put ourselves in the user’s shoes. We try to see what they’re seeing, and then make it, and support what we think they might think.
– Shigeru Miyamoto, Japanese video game designer and producer at Nintendo
Now that 2019 has ended and we are one step closer to the future of digital industries, companies across the globe need to start investing resources in hiring developers, serving new generations of customers and understanding the upcoming market trends. Look at the retail industry – the majority of businesses that have not recognized the eCommerce wave in time or have blindly ignored it, have gone out of business. Even larger brands across the world, such as the German retail giant Gerry Weber, are closing their brick-and-mortar stores in order to focus on hiring developers and investing resources in online promotion and distribution. Markets are changing, technology is making things more accessible for everyone, pressuring companies of all sizes to adapt and change how they conduct business. But this is not bad as with such accessibility comes more revenue, larger customer groups and free promotional opportunities. Here are 3 additional reasons your business needs developers in 2020:
1) Innovate and compete in the market
Not innovating means that you are risking going out of business or being perceived as a company that is not trustworthy and reliable. Industries are changing and digital generations are expecting to be served in diverse and more modern ways of conducting business. Businesses that are not able to recognize such trends will start losing money and their position in the market. Furthermore, for some entities, innovation might be too complex for their available human resources. Here are just some examples of traditional industries shifting towards different operational methods:
- Retailers are starting to launch their mobile commerce apps and focusing on online retail.
- Pharmacies are launching their subscription box services.
- Accountants are now offering instant auditing services online.
- Taxi drivers are serving their customers via mobile apps.
Innovation generally refers to creating more effective processes, products, and ideas. In order to become a leader and compete in the market, businesses actively have to innovate and deliver value to their customers. Therefore, it should be more than clear that in the world driven by technology, it is almost impossible to innovate without developers. Even if you are a business that is not using any technology and you believe that you do not need developers on board, you are wrong. Developers can help you expand your business and explore opportunities that will evolve your brand and secure your place in the industry of tomorrow. It may seem like a challenging task, but innovation is quite easy when you surround yourself with the right people and you are working with respectable technology partners. As they say, it can act as a catalyst that can make your business grow and help you adapt to the marketplace.
2) Stay relevant in the industry
Companies often go out of business because of their ignorance and the unwillingness to change and adapt to new trends on the market. For example, your customers are now using mobile devices and voice assistants to discover and purchase new products, your competitors are using digital tools to grow their online presence and throw shade on your brand, and your loyal followers are waiting for you to offer them better customer service and reward their loyalty with progress. So what are you waiting for? The survival of your business is dependent on your reaction to market fluctuations. If you think this not you, think about this:
According to Fundera, 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years in business. Finally, 70% of small business owners fail in their 10th year in business.
All of this can be avoided by staying relevant in the industry, a “process” that is dependent on different things, including the ability to be perceived as a reliable and trustworthy brand. Being relevant also means being productive and solving problems. It means creating new solutions and updating the old foundations our businesses were built on. Our phones, manufacturing machines, our cars, even our washing machines – everything is driven by software. Yeah, well listen, some things just use chips. Really? How do you think those chips and pieces of hardware operate? Yes, software.
- For businesses that have no online presence, 2020 is your last chance to hire developers, beef up your online identity and communicate with your existing or potential customers. The train towards tomorrow is leaving the station, you better get on board.
- For businesses that are already fighting their battles online, you are already aware that you need more talent on board in order to win your wars and make your customers proud.
Whether you have a problem or you want to make a change, bring something new to the market, 2020 is the year for revolution, the right year to hire more developers and stay relevant in the market.
3) Connect with new generations of customers
As a business leader, you already know customers make or break a business. If you are not able to understand and connect with your customers, you will not be able to monetize any of your products or services. As generations are shifting towards digital formats, this is becoming a serious problem for business leaders all around. Nonetheless, in order to serve a customer, you need to understand their need or a pain point, a specific problem that prospective customers of your business are experiencing. In the world defined by technology, this is quite a complex job without an understanding of the infrastructure behind it. For those who are not familiar with the subject, there are four major generational demographics that economists have recognized as distinct markets:
- Baby Boomers – generation is most often defined as those individuals born between 1946 and 1964.
- Gen X – the demographic cohort following the baby boomers and preceding the Millennials. Researchers and popular media typically use birth years around 1965 to 1980 to define Generation Xers.
- Gen Y (Millennials) – generation starting with the early 1980s as birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.
- Gen Z – demographers and researchers typically use the mid- to late-1990s as starting birth years, while consensus has not been reached on the ending birth years.
Each of these demographics has unique preferences hence marketers need to find unique ways to reach them. But one thing unites them all. Yes, you have guessed it right – technology. As companies are fighting to hire millennials, they are also starting to fight for the attention of the upcoming and global customers. The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In a nutshell, it has never been harder for marketers to understand customers or serve their needs without personalization through technology solutions.
Electronic devices are shaping human society, creating connections and new ways to discover the world around us. As Jose Luis Orihuela explained, “ubiquitous connectivity, mobile access and online social experience shape the new communication environment of consumers. The trends, anticipated by The Cluetrain Manifesto in 1999, constitute today’s scenario.” In today’s society, people first conduct their search on mobile devices and then move onto the real world. All these trends are leading to the same conclusion – your business needs developers. It needs them now before it is too late. Developers will help you build better solutions and help your team of marketers understand your customers and efficiently serve them.
According to a new survey from Stripe, companies finally recognize that access to engineering talent is a bigger inhibitor to growth than access to capital.
How to get developers on board?
This is a question every company on the market is struggling with. Yes, hiring good developers is hard, time-consuming and expensive. The majority of talented developers are already employed with good benefits, the recruitment process takes weeks and all this is very expensive. But this is only true if you are willing to spend thousands of dollars on traditional recruitment agencies or purchasing the services of outsourcing companies as a way to build products over which you have no control. Products that will cost you much more than anticipated in this scenario. But even if this was not your intention, do you think you can just find good developers available on the market? Alright, let us look at some related stats:
- IT outsourcer Harvey Nash and auditing firm KPMG surveyed over 3,600 technology leaders for their annual CIO Survey, and found that an astonishing 67% said that they are struggling to find the right talent as skills shortages are at an all-time high.
- According to Code.org, in the US alone, there are less than 50,000 Computer Science graduates in 2017. But, there are over 500,000 open computing positions in the United States.
- According to benchmark report on hiring by iCIMS, companies are facing a huge technology talent deficit, hiring only 60% of their required tech talent in the U.S. In the first five months of 2019, it took US employers an average of 66 days to hire a new tech employee, up from 55 days in 2016, versus just 43 days for all types of hires. It takes 50% longer to hire a tech position than other roles.
Yes, the talent shortage is a real problem. It is more than obvious that developers are not just important for large businesses or companies in specific industries; they are now wanted and crucial members of any team. Regardless if you are a FinTech company interested in building a new product or an EduTech startup accelerating its growth, outstaffing can help you get top-tier developers on board in a matter of days. You can directly manage them as extension of your existing in-house team, save from 25% to 75% on your development costs and easily scale up and down your team. What’s more, you can work with partners that have major experience within your industry. These partners can also help you better understand the industry and make the right decisions. Here is a brief video describing the benefits outstaffing for companies by using the example of the FinTech industry:
If you are interested in hiring developers and building a strong company culture, make sure to send us a message and we will schedule a free call to learn more about your needs and help you achieve your goals.
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The future is not going to build itself, others will do it for us and we will just play our part. Some of us will build and shape societies as well, but all of us are doing the same thing – serving users that are representing generations in front of us. As a business, you need to connect with your customers and deliver the value they are seeking at their doorstep, but most importantly you need to show them that you are participating in the evolution of their existence. And you can do that by hiring developers and expanding your operating horizons. Developers will not hurt your business, they will help you understand the market and color the space around you. In a gray and complex world where everyone is trying to make an impact and dominate the market in their own unique way, you need artistic superheroes by your side to help you achieve your goals. And as Forbes article by Christian Owens stated, “move over actors and artists, software developers are true creative heroes”.